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Our Approach

Zuber Singh 287

We specialize in putting the ‘sign’ in ‘insignia’

Lopez Design is open for all your branding needs!

There’s a great deal historians can tell about ancient civilizations without even knowing their script or language. One of the best records our oldest ancestors left us is their marketing. Whether it be trader seals from the Indus Valley Civilization, clay tablet advertisements from the fertile crescent, or papyrus sale posters from ancient Egypt, signage and branding are as human as agriculture and education. They say a picture is worth a thousand words; no wonder ads thrived when literacy didn’t!

 

In the modern times we live in, the power of the image still reigns supreme in the digital and day-to-day world. Take the signboard for example, it’s as old as it is engaging. Despite the universal charm, however, analogue marketing hasn’t been able to keep up so much with the digital advertising world, largely in part due to rising costs of living and materials, as well as the absence of a patronage system; all of which has made handcrafting and reproduction commercially unviable.

Here at our shop, however, we've brought the automation of the 21st century into our handcraft in a genuine and ethical way. With the help of our cutting edge CNC spinde router and laser engraver, we've syngerized with our design, fabrication, millwork, and finish department. We're so excited to offer a hyper-custom service for branding and signage, be it lawn signs, signboards, branding irons coasters, custom paneling, murals, you name it!

 

Our service is perfect for homeowners, businesses, and entrepreneurs hoping to enhance their brand to a professional and bespoke grade. This service not only empowers our communities with fair employment, but also extends to local artists, homeowners, and businesses access to an affordable service. All manner of engravings, stencils, prints, signs, and merchandise are available to an entrepreneur’s fingertips.

 

Whilst our branding packages are subject to customization for your any need, we offer three branding standard packages for various budgets and endeavors:

Branding Packages


Team Appreciation Package ($555+)

  • 1 Design package of 4 hours (design and CNC files retained on file)
  • 5 Coasters
  • 5 Fridge magnets
  • 5 Key chains
  • 2 QR code stands
  • 1 "Special occasion" charcuterie board with custom logo engraving
 

 

Signage Package ($3,100+)

  • 1 Stencil (max. 18x24”)
  • 1 Design package of 4 hours (design and CNC files retained on file)
  • 1 Signboard
  • 1 Fence sign
  • 1 Lawn sign
  • 1 Sandwich board

 

 

Advance Branding Package ($7,500+)

  • 1 Design package of 8 hours (design and CNC files retained on file)
  • 1 Mural
  • 1 Branding stamp (aluminum)
  • 1 Deckles/emblems
  • 1 Vehicle signage

 

 

 

Individual Item Prices (for à la carte orders)

  • Lasered coasters: $10/pc+
  • Fridge magnets $10/pc+
  • Key chain: $5/pc+
  • QR code (links to media): $50+
  • Charcuterie board: $60+
  • Signboard: $100+
  • Charcuterie board with logo: $110+
  • Stencil (18”x24”): $150+
  • Fence sign: $500+
  • Branding stamp (aluminum): $750+
  • Deckles/emblems: $900+
  • Lawn sign: $1,000+
  • Sandwich board: $1,000+
  • Vehicle signage: $1,750+
 

 

If you would like to purchase a bespoke branding package for your business, or if you like to customize a branding package a la carte from our individual item offerings, please get in touch, we’d be thrilled to hear from you!

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Our Triple Crown Philosophy


Some years ago, I innately understood that a building structure should have three important attributes. First, it should be structurally sound. Second, it should be aesthetically pleasing. Third, it should be attainable or affordable. Ever since, I have strived to make everything I do worthy of this triple crown of excellence.

During a ferry ride to Vancouver, I saw my young son had drawn Leonardo Da Vinci’s Vitruvian man in my notebook. To my surprise, my son’s sketch led me to discover the historic importance of this idea. This world-famous sketch of a man in a circle, his arms outstretched in two different overlapping poses, has become iconic. A Wikipedia search showed me how Da Vinci was inspired by proportions described by Vitruvius in his ancient treatise of De Architectura.

Vitruvius was arguably the greatest architect in history. His work is the only major surviving publication on architecture from classical antiquity. It was written for Emperor Augustus, made famous in the Bible for his census which brought Jesus’ parents to Bethlehem. Eminent Roman architects such as Vitruvius were skilled in engineering, art, and craftsmanship. As an army engineer himself, Vitruvius had overseen all manner of building and construction for wars and settlements across Europe and North Africa.

The most famous maxim of Vitruvius was that architecture should embody three qualities: utilitias, firmitas, and venustas. In English, this means that great handiwork should be useful, sturdy, and with beautiful proportions. (Just imagine what Venus, the goddess of love, might look like.)

I was delighted and not disappointed to find out that my idea was old and not new. It gives me more motivation than ever to offer you the product of a triple crown craftsman: sturdy, useful, and beautiful work at a reasonable price.